Iconic brand secures trophy for Ardagh
Ardagh Group has gained a much coveted Alufoil Trophy 2019 for their new seafood can for Orkla Food Norway; a printed, easy open, aluminium lid and container for a traditional fish fillet.
This major project for Orkla’s Staburret mackerel fillet, a national dish in Norway, has seen sixty different designs presented on a ‘Hansa’ shaped seafood can. Each design, some of which use cartoons, and all linked by the brand’s recognisable yellow background, represents a different town or place, an aspect of people’s behaviour or way of life in Norway. The attractive can is ultra-thin which provides an even greater sustainability advantage without affecting the can format or high-speed filling performance.
Patrick Savouré, Commercial Director Seafood at Ardagh Group’s metal division, comments: “I am delighted that this lightweight aluminium can with its striking design has been awarded such an important trophy.”
Orkla has specified aluminium for its cans for many years due to its 100 percent recyclability - endlessly without loss of quality - and excellent functionality.
14 May 2019
