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Customer Focused Innovation

Innovation is at the very heart of everything we do. Year after year, Ardagh maintains its leading global position through its commitment to pioneering packaging solutions.

A team of in-house designers in partnership with customers continuously develop exciting new packaging. Every project brings a new challenge to deliver innovative products that are fit for purpose. Ardagh Group holds over 100 intellectual property rights and has been granted over 50 worldwide patents.

Glass Innovation Example   |   Metal Innovation Example

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Market Leading Research and Development

Ardagh's dedicated Research and Development facility is unique within our industries. We offer customers concept development and material and shelf-life testing, as well as supporting them in differentiating their products.

As well as focusing on product research and development, Ardagh is constantly improving its process technology. Among other key benefits, this has allowed Ardagh to lead the market in raw material reduction and energy efficiency.

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Operational Excellence

Maintaining competitiveness relies on operations leading the way in the implementation of best practice and technological advances. An industry-leading level of investment supports Ardagh’s programme of continual improvement.

The operational excellence teams focus on standardising and simplifying processes and identifying best practices for the Group. This approach has enabled Ardagh to establish a culture of improvement that is supported by consistent working practices across all facilities.

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Reducing the weight of packaging

Lighter packaging reduces energy and raw material consumption, transportation costs and significantly contributes to the Group’s sustainability credentials. Glass and metal containers have been reduced in weight by up to 20% in the last decade. This has been achieved without compromising on strength or preservation.

Investing in new design software, analytical systems and inspection technology helps, support continuous improvement. Advanced analytical software, including FEA (Finite Element Analysis), enables Ardagh to model new container designs and find optimum weights in advance of production.

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Glass Design

Ardagh boasts the largest range of in-house decoration facilities in Europe, creating endless possibilities for adding value and product differentiation.

Working continuously with customers to further the opportunities for brand enhancement on their packaging is all part of Ardagh’s core service.

The Group provides a wide variety of decoration techniques including Embossing, Screen Print, Base Printing, Coating, PSL and Sleeving.

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Embossing

The most cost-effective way to decorate bespoke glass packaging is with embossing.

Embossing is achieved during the primary process of glass manufacture and creates a permanent feature within the glass container.

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Screen Print

A variety of screen printing options are available for glass packaging, including lead-free, ceramic inks and organic inks. 360° printing on round containers is also possible with up to eight colours on the body and five colours on the neck.

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Base Printing

Base printing is a popular option for real brand differentiation and can be produced with unlimited colour options in a variety of styles to create a striking on-shelf brand presence.

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Coating

Ardagh's coating options are wide and varied, providing a cost-effective and flexible way to achieve colour and a premium look on glass containers. Techniques include spray coating using KALEIDOCOAT™ advanced technology.

Matt, Gloss, Egg Shell, Acid Etch, Metallic and Pearlescent coatings are often combined with other decoration options such as PSL labelling, printing or embossing, offering unlimited options and uniquely tailored branding.

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PSL

Pressure Sensitive Labels (PSL) achieve a clear, 'no label' look. Intricate graphics can be created including metallic, varnish (tactile effects) and foil (silver and gold) effects.

This state of the art labelling technique can place up to four labels in a single process with the ability to apply PSL labels to all shapes of glass containers.

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Sleeving

Sleeving is a popular technique providing 360° full-colour branding.

It is perfect for both high-volume and limited edition products. It allows for the decoration of almost 100% of the surface area of the bottle, so design and branding are not limited to a small label panel.

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Metal Design

Ardagh has developed particular expertise in pre-distortion printing for shaped cans, as well as high quality print capabilities for standard metal formats.

The Group's in-house graphic centres (ISO Certified) provide Offset printing and Flexidec™ techniques. Flexidec™ is unique to the Group and removes complexity and cost, whilst retaining quality and production time.

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Flexidec™

Flexidec™ combines a pre-printed high performance substrate with quality metal packaging, in made to order volumes. This process can be applied to re-work redundant decorated stock and is ideal for exploiting low volume, high value niche markets.

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Beading

Beading is widely used to enhance brand appeal in the retail environment. Ardagh offers a blow-shaping technology where cans can be smoothly shaped with air pressure by up to 30% of the original size.

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Offset Printing

Ardagh provides full colour printing through modern dry and wet offset printing lines with a full colour range and special effects.

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Embossing & Debossing

Award winning embossing and debossing techniques can be used to highlight logos, special print effects or other elements that add that special finishing touch to a brand's packaging.

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Freestyle Shaping

The flexibility of aluminium allows functional as well as aesthetic design features to complement your brand and meet the needs of your market.

Within the aerosol and beverage sectors we can produce any shape or size required in both large and small volumes.

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Awarding Innovation

In partnership with customers, Ardagh’s continuing commitment to innovation has been recognised globally and the Group is proud to have won numerous international packaging and design awards.

Some of Ardagh’s most recent award winning products include: Jean Paul Gaultier Coca-Cola bottles, Bowl with Easy Peel®, Rex can with OptiLift®, Absolut Glimmer Bottle, Sajo Premium Tuna, Ringo 750ml and Grandma Hoerner's 500ml Jar.

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Jean Paul Gaultier Coca-Cola contour

The eye-catching limited edition containers made it a quartet of successes when it was recently recognized with a Worldstar Award from the World Packaging Organisation.

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Steel bowl with Easy Peel® for Conserve Italia

iF packaging design award 2012. Handy and convenient steel bowl for an on-the-go vegetable snack.

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Rex – aluminium can with OptiLift® end

Product of the year 2012, Lebanon. Significantly lighter and easier to open thanks to OptiLift® designed Easy Open End.

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Absolut Glimmer Bottle

iF packaging design award winner.  The limited edition Absolut Glimmer features a highly innovative glass bottle, produced and decorated in-line at Ardagh’s facility in Limmared, Sweden.

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Sajo Premium Tuna

Cans of the Year - Winner Gold. The shape of the bowl provides easy handling and the Easy Peel® end is easy to open for consumers of all ages.

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Ringo 750ml

Its key benefit is ring free opening, removing material from the container making it easier to pour and reducing waste.

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Grandma Hoerner's Pecan Pie Filling

GPI, Clear Choice Awards. Grandma Hoerner’s is a homemade gourmet pie filling, made with 100% natural ingredients so ideally packaged in glass. The 500ml standard jar is given a premium look using a self-adhesive label.

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