Unique Ardagh Can Launched in Asia
A uniquely shaped metal can jointly designed and manufactured by Ardagh has been used for the recent launch by Mead Johnson of its Enfinitas infant nutrition product.
The shaped design is unique for a metal can in this market segment. It is formed through a process called “mechanical expansion”, where the top and base of the can are expanded, whilst the middle waist section retains its original size. The can is sealed with a tamper-evident Easy Peel® opening solution, specifically embossed with the Mead Johnson logo.
Ewoud Vriens, Commercial Director Nutrition at Ardagh’s Metal Division, comments: “We value our strategic relationship with Mead Johnson and our close cooperation in supply chain, quality and innovation which has led to this uniquely shaped can innovation. For this project, together with our R&D Centre in Crosmières, France we aimed to create a truly distinctive packaging that would achieve clear differentiation, convienence and impactful shelf standout.“
The shaped can is produced at Ardagh’s production facility in Hoogeveen, the Netherlands, Ardagh’s biggest dedicated Nutrition metal packaging plant with the highest hygienic standards and certified to BRC/IoP global packaging standards.
Vriens added: “I am very pleased that as a team we have been able to work together for this important launch”.
26 May 2016