Tradition marries the modern with ‘Kiss Me’ spritzer in a can
An Austrian winery with 160 years of tradition has launched a spritzer in a can. ‘Kiss Me’ white wine spritzer, from Weingut Johann Müllner, comes in an on-trend slimline can with a stunning contemporary design. However, in the perfect marriage of modern and traditional, the Sauvignon at the heart of the drink comes from a Krems estate which has produced fine wines since the 19th century.
Spritzer is second only to beer on the chart of Austria’s favourite beverages, but until now it has not been available in such a portable, convenient and sustainable format. Weingut Johann Müllner has chosen Ardagh Group’s 250ml aluminium wine can to extend its packaging formats beyond the bottle and thereby bring the spritzer to new markets. In a can, Kiss Me will particularly appeal to discerning consumers who appreciate the importance of tradition and quality in their wine, but are looking for a light, convenient single-serve beverage they can drink on the go.
The can’s head-turning design is based on a multicoloured illustration by pop artist Oxana Prantl, sophisticated modern branding which reflects the premium product. Two of Ardagh’s range of finishes, Matte Impact and Premium Print 1.0, raise the aesthetic to the next level. The matte finish offers both visual and haptic enhancement, making Kiss Me stand out against the standard glossy can on the shelf, while Premium Print 1.0 brings crisp detailing and colour contrast to the artwork. The overall look is sharp, modern and unique, perfect for Kiss Me’s status as the only canned spritzer in Europe.
The Grüner Veltliner at the heart of Kiss Me is a delicate Sauvignon, the product of the cool microclimate of the Kremser Berglagen. Dry, fruity and light with the classic, delicate Veltliner spiciness, it has notes of green apple and citrus with a background of minerality that is pleasantly fresh. Carbonated water is added to this premium wine to bring an exciting sparkle and reduce the alcohol content to a light and refreshing 5.5% ABV. In a spritzer, the carbon dioxide carries the taste, which makes it essential that the packaging is completely airtight. The aluminium can guarantees this and is also lightproof, further preserving the exceptional taste and providing a minimum shelf life of one year.
Johann Müllner represents the fourth generation of Müllners to run the company. He says, ‘Since our estate is steeped in tradition, we are extremely proud to offer the famous Austrian national drink in a can. Recognition of our premium spritzer is essential, so we’re really happy that the superior design and finish of the wine can upholds our brand, as well as helping us achieve sustainability by being fully recyclable.’
Ardagh’s wine can range comprises single-serve sizes of 200ml, 250ml, and a new 187ml format which represents a quarter of the standard 75cl bottle. Beverage cans are light to transport and easy to fill, stack and store, as well as being infinitely recyclable.
Kiss Me is currently available in Krems, in Vienna, and in a rapidly expanding range of outlets throughout Austria, including petrol stations, souvenir shops and transport hubs, as well as from trade beverage suppliers. Tie-ins with major Austrian sporting events and ski resorts are planned, and export to international markets will follow.
12 September 2019