Ardagh Group
Menu

Lighter and more sustainable - the new ‘Specjal’ beer bottle from Ardagh Group

Ardagh Group has created a new, sustainable 500ml glass bottle for the popular Polish ‘Specjal’ beer brand from the Żywiec Group. The new bottle, together with a refreshed label design, not only emphasises the local character of the beer but is also more environmentally friendly.

The Specjal brand places great emphasis on the importance of regionality, including local traditions and cooperation with suppliers, all in the region of Elblag. Hence, new icons have been incorporated into the labelling, depicting the Elblag Specjal Brewery, the Malthouse, the local barley used in the beer, the printing and engraving of the signature of local brewers and the City's coat of arms.

The new bottle has a unique shape and characteristic engraving on the glass. "This is an important element of the brand for us, which makes us visually different from other beers on the shelf. Its shape also emphasises the uniqueness and regionality of ‘Specjal’, and though we’ve refreshed the labelling, it is still dominated by black and gold, the characteristic colours of this brand” says Barbara Rychel, Specjal Brand Manager.

The returnable bottle is 10g lighter than its previous design - an important pro-environmental move that’s in line with the Friends of Glass educational campaigns on sustainable packaging.

Barbara Maciałczyk, Marketing Manager at Ardagh Group comments: "A 10g reduction may seem subtle, but in terms of the entire distribution, it’s a significant weight reduction that translates into reduced CO₂ emissions and overall carbon footprint. It’s been great to work on another project with the Żywiec Group, as we share the same positive views on sustainability.”


Ninja Melk cans punch through lockdown

Ninja Melk cans punch through lockdown

In an uncertain time for retail, new energy drink Ninja Melk has exceeded expectations and enjoyed a successful European launch of an online shop that delivers its slimline cans direct to co...

6 Jul 2020

Ardagh to Release Q2 2020 Results

Ardagh to Release Second Quarter 2020 Results

Ardagh Group S.A. will publish its second quarter 2020 results on Thursday, July 23, 2020. A results release will be posted to our website at midday BST (07:00 ET) on July 23, at http://www....

1 Jul 2020

Ardagh install heat recycling system

Ardagh Wahlstedt install heat recycling system

At the core of production activities at Ardagh is a commitment to responsible environmental management. At Ardagh’s glass production facility in Wahlstedt, Germany, a new batch preheater, ...

23 Jun 2020

Ardagh's global cullet strategy

Ardagh's global cullet strategy

As part of our drive for sustainability, we work hard to continuously increase the amount of cullet in our glass production process. Currently we use up to 90% of cullet during the melting p...

19 Jun 2020

Our website uses cookies to analyse traffic to this site. By continuing to use our site without changing your browser settings to block or remove cookies, you are agreeing to the terms of our Privacy Statement.