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L’Oréal’s new Puma brand launched in an Ardagh aerosol

The global launch of L’Oréal’s Puma branded cosmetic products is focussing on a range of deodorant body sprays stunningly presented in 150ml aerosols produced by Ardagh.

Ardagh’s specialist aluminium plant in Beaurepaire, France, has worked closely with L’Oréal to develop this distinctive packaging following L’Oréal’s licensing agreement with Puma in 2015.

The result is a uniquely shaped aerosol with a customised shoulder and bold matt-finished colours to identify the six products in the range.

Marc Bettinger, Ardagh’s Sales Director, Metal – Aluminium Packaging, who coordinated the project, explains:

It was a pleasure and a privilege to be associated with such an important and prestigious launch. We are very pleased that we were able to bring together our own award-winning expertise with our close working relationship with L’Oréal to create an aerosol package that combines the vibrancy and energy of this new product with the highest values of the two global brands.

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