Ardagh Group

Flör Captures the Goodness of Nature in a Sustainable Package

How to deliver the ultimate wellbeing and the pleasurable taste of some of nature’s most naturally occurring wild flowers and plants as a modern beverage for discerning and health conscious consumers?

This was the challenge facing French entrepreneurs Vincent and Franck Chambonnier when they were planning the launch of their new brand, Flör. Their strong belief in the concept of a range of premium health drinks to satisfy the demand from well-travelled consumers for a delicate yet refreshing naturally sourced beverage had to find equally natural and eye catching packaging.

The Chambonnier team worked alongside leading packaging company Ardagh, and they chose a shaped aluminium bottle to provide the clearest yet stunning brand presentation for the first product in the range, Hibiscus. Of equal importance to the appeal of the bottle’s shape was its status as a permanent and infinitely recyclable material.

“The shaped aluminium bottle has proved to be the ideal solution for our new brand,” said Vincent Chambonnier. He explained: “It is appealing to our target audience not only because of the very distinctive design that perfectly illustrates the provenance of our product, but also conveys our commitment to sustainably produced content and packaging.”

Ardagh was also able to offer several commercial advantages in addition to the shelf standout. The product can be bottled on a standard filling line, and use standard screw top caps.

The reclosable bottles are manufactured at Ardagh’s specialist aluminium plant in in Beaurepaire, France. Flör is currently available through specialist grocery and health food stores in France. Plans are in hand to add other flower based flavours to the range, including, Elderflower, Queen of the Wood Jasmin, Cherry Blossom and Wild Pansy.

750ml Belgian Crown Beer Bottle on BOB

Ardagh Group Launches 750ml Belgian Crown Beer Bottle on BuyOurBottles Website

Ardagh Group today announced the debut of its 750ml Belgian Crown beer bottle. Available for purchase on Ardagh Group’s BOBTM site (, the 750ml Belgian bottle with a crow...

29 Sep 2017

Absolut Facet Wins Luxury Packaging Award

Absolut Facet Vodka Bottle Wins Luxury Packaging Award

Ardagh Group and Absolut Vodka have been awarded the 2017 Luxury Packaging Award, Drinks – Bottle & Primary Pack, for their striking Absolut Facet bottle. Absolut’s limited edition bottl...

22 Sep 2017

Award Winning Absolut Rainbow Bottle

Ardagh Group Creates ‘Handmade’ Look for Award-Winning Absolut Rainbow Bottle

Absolut Rainbow is the latest of Absolut Vodka’s outstanding bottles to push the boundaries of creativity, and is also the winner of Best Bottle in Glass at the World Beverage Innovation A...

22 Sep 2017

Ardagh Group – Management Changes

Ardagh Group – Management Changes

Ardagh Group S.A. (NYSE: ARD), (“Ardagh”) today announces that Ian Curley, Chief Executive, has informed the Board that he is resigning to pursue other business opportunities. He wil...

22 Sep 2017