Ardagh Group
Menu

Contemporary new look to the Malibu bottle

Ardagh has helped with the development of the redesigned iconic Malibu bottle, retaining all the fun and energy that characterizes the brand and adding more of a contemporary, modern feel.

The new bottle also hits the right environmental note, setting the highest standard in weight reduction for this class of bottle. Ardagh's product development team used advanced design technologies to reduce the blow blow production to best in class weights of - 450g for the 70cl version and 455g for the 75cl - whilst retaining all the design features of the bottle.

A new clear window around the bottom of the bottle maximises shelf-appeal by highlighting the fresh, clear spirit and bringing to life the energy and warmth of Malibu in a highly contemporary way. The new logo is clean and modern, evoking the free and easy spirit of MALIBU. It captures the inspiring moment when the setting sun meets the beach, and the day opens up into an even better time.

Katarina Nielsen, Global Brand Director at MALIBU, says: "MALIBU is the coconut and rum based spirit with a vibrant Caribbean mindset – and our iconic white bottle is well-known worldwide. But even something great can evolve. And that's just what we've done with the new design."

"We've refined everything – the logo, symbol and the typography – and the bottle shape itself. The new bottle is more slender with high shoulders, giving it a distinctive, modern feel that appeals to everyone – and emphasizes the unique MALIBU character," says Anna Kamjou, Global Director Design Strategy at The Absolut Company.

Ardagh to Release Q4 and FY 2019 Results

Ardagh to Release Fourth Quarter and Full Year 2019 Results

Ardagh Group S.A. will publish its fourth quarter and full year 2019 results on Thursday, February 20, 2020 A results release will be posted to our website at midday GMT (07:00 ET) on Februa...

8 Jan 2020

Ardagh partners with St. Julian Winery

Ardagh Group partners with St. Julian Winery

Ardagh Group, Glass – North America announced a long-term supply agreement with St. Julian Winery to manufacture its wine bottles....

12 Dec 2019

Citi 2019 Basic Materials Conference

Ardagh Group to present at the Citi 2019 Basic Materials Conference

Ardagh Group S.A. will participate in the Citi 2019 Basic Materials Conference in New York, on Wednesday, December 4. To listen to the presentation via live webcast (2.00 p.m. ET). A replay ...

2 Dec 2019

Results of Asset Sale Offer

Results of Asset Sale Offer to Purchase All Senior Secured Notes

On October 31, 2019, Ardagh Packaging Finance plc (“APF”) and Ardagh Holdings USA Inc. (“AHUSA” and, together with APF, the “Offerors”) commenced an offer to the holders of the f...

29 Nov 2019

Our website uses cookies to analyse traffic to this site. By continuing to use our site without changing your browser settings to block or remove cookies, you are agreeing to the terms of our Privacy Statement.