Ardagh Group
Menu

Consumers drive new ‘bowl’ design for Odenwald fruit sauce jars

Ardagh Group has created a new shape for Odenwald’s family of fruit sauce jars in three different sizes: 212ml, 370ml and 720ml. Driven by the consumer desire for easier access to the product within the jars, the new shape emulates a glass bowl, taking the jar profile lower and wider than the original design, with a generous opening. The rounded angles and wide aperture, make it easy to use all of the product inside, avoiding any waste.

The Odenwald brand is debossed on the front and back of the jar, while a new leaf decoration conveys the naturalness of the product inside. The embossing is positioned within the sides of the glass to provide users with a firm grip. The result is a design that will look appealing on the dinner table as well as being highly functional.

Katharina Chemnitz, Product Designer at Ardagh Group, talked aboutthe design process: “One of the main design challenges was to work out the optimum position for leaf decoration on the sides of the jars. We decided to use both embossing and debossing to create the leaves within the glass, both to create the required grip and to avoid any glass-to-glass contact during transportation.”

Odenwald brand owners, Andros, carried out consumer research to understand their needs and to determine the final design. Mirco Bastiani, Head of Marketing at Andros commented: “In our research, consumers chose this as the final design as they felt it was more than just a jar. It gives easy access to 100% of our sauces and preserves, plus its friendly appearance makes it attractive for reusing and for upcycling ideas.”

AMP to issue preferred shares to Ardagh

Ardagh Metal Packaging to issue preferred shares to Ardagh Group

Ardagh Group S.A. to subscribe for €250m of Perpetual Preferred Shares to be issued by Ardagh Metal Packaging S.A.Luxembourg (June. 01, 2022) - Ardagh Group (“Ardagh”) announces its in...

1 Jun 2022

Sustainable Investments in Brazil

Investment in Sustainable Glass and Metal Packaging in Brazil

Ardagh Group (“Ardagh”) has today announced that the location of its previously-announced first glass production facility in Brazil will be at Juiz de Fora, Minas Gerais. The state-of-th...

25 May 2022

Ardagh converts to electric vehicles

Ardagh Group distribution center converts to energy-efficient electric vehicles

Ardagh Group and a leading logistics provider, Buske Logistics, recently partnered with Shoppa’s Material Handling LTD to convert its current fleet of propane vehicles to electric vehicles...

19 May 2022

Acquisition of Consol Glass Completed

$1 billion Acquisition of Consol Glass Completed

Ardagh Group (“Ardagh”) is pleased to announce that its acquisition of Consol Holdings Proprietary Limited (“Consol”), the leading producer of glass packaging on the African continen...

29 Apr 2022