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Canstruction Features a Stunning “Metal Recycles Forever” Installation Using Seafood Cans

When the internationally acclaimed "Canstruction" event comes to Madrid on 14 June, the central installation, a stunningly exciting visual attraction spelling out the metal can industry’s compelling "metal recycles forever" slogan, will feature 4000 Ardagh Group seafood cans.

It is no coincidence that the event is held in Madrid, which is home to the second biggest fresh seafood market in the world. Spain is also the top European producer of canned seafood and 2.4bn units of canned tuna are processed here every year. And, fittingly, when Ardagh’s specialist metal packaging plant in Pontevedra, Spain, was chosen to select the most appropriate product, the company worked alongside its customer, Cofisa - Conservas de Peixe da Figueira, SA, which agreed to provide 4000 cans of their popular tuna used for pasta dishes.

Canstruction, a charity based in Atlanta, US, has donated over 32 million kilos of canned food to food banks throughout the world as part of its hunger relief programme. Its 2018 event in Madrid, organised by leading Spanish business publishers Alimarket, is run in conjunction with Metal Packaging Europe. The trade association chose the design for this year’s event around its "metal recycles forever" logo, which is being increasingly used on cans to communicate the endless recycling potential of metal packaging.

Armando Evaristo, Sales Director, Seafood, Ardagh, Metal, Iberia and Latin America, explains: "We are very pleased to be representing the metal packaging industry in such a worldwide charity initiative. Not only does it promote the valuable contribution our industry makes to providing safe and sustainable food packaging, but supports a very worthwhile charity. We greatly appreciate the generosity of our customer, Cofisa, for its important contribution and support."

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