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Atomic Brands launches new cocktails in Ardagh cans

Atomic Brands, the company behind the successful launch of the Monaco™ line of premium spirit cocktail beverages, is extending its lineup with new Moscow Mule and Kentucky Mule offerings. These new entries, as well as its entire line of spirit-based beverages, are packaged in environmentally-friendly aluminium beverage cans.

These new additions provide consumers with the same quality taste experience they have come to expect with the Monaco line of products as the company uses real distilled spirits in its cocktails instead of malt or flavoured beer. In fact, the new Moscow Mule contains six times distilled Monaco vodka and the Kentucky Mule is crafted with 100% Kentucky Bourbon Whiskey.

These products and the entire Monaco line of cocktail beverages, including vodka-based Citrus Rush, Cranberry, Mango Peach and Black Raspberry as well as Tequila Lime Crush and Blue Crush with vodka, rum, gin and tequila are packaged in Ardagh 12 oz. Sleek™ cans, benefitting from the inherent benefits of aluminium. These advantages include protection from light, retaining the highest standards of ingredient integrity, as well as enjoying the best in sustainability as beverage cans are recycled at the highest rate of any other package type.

Don Deubler, CEO, Atomic Brands, says it’s really just the beginning in terms of Monaco cocktail line growth. “Enthusiasm for craft and artisan cocktails is an exciting consumer trend,” he says. “And it’s our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility. Aluminium cans also provide the best in package integrity, enabling the retention of very specific and satisfying taste profiles.”

Claude Marbach, CEO, Ardagh Metal, North America, says Atomic Brands is a great example of a company determining and building growth in a relatively new beverage category. "We're very pleased to partner with Don and the Atomic team as they grow their presence in the packaged cocktail category, delivering a consistent brand and taste experience in our eye-catching Sleek cans,” he says. “We remain excited about the growth potential of the craft cocktail category as brands seek to extend their market reach, supported by the filling, distribution and retail display economics provided by beverage cans.”

The Monaco craft cocktail product line is currently available across 34 states, including California, Illinois, Florida and Massachusetts, at such retail establishments as 7-11 and Wal-Mart as well as leading convenience and liquor stores. The company expects the full line of Monaco cocktail products to be available across the U.S. within the next 18 months.

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