Ardagh Group
Menu

Ardagh’s new design book ‘Why metal?’ provides all the answers

Ardagh Group has published a second metal packaging design book entitled ‘Why Metal?’. This volume, with many advanced reader-friendly features, contains important insights, interviews and a host of eye-catching examples that showcase the scope of metal packaging to shape, decorate and add convenience to brands from around the world.

The book inspires, and sometimes challenges, designers and marketing professionals on the limitless possibilities and beauty of metal packaging, with stunning images, thought provoking articles and interviews. Included are interviews with Gerben-Jan Gerbrandy, member of European Parliament, Roland ten Klooster, Professor Packaging Design and Nienke Smit, Director Retail & Shopper at TNS NIPO.

“Our aim as a leading global producer of consumer packaging is to take readers on a design voyage - a journey that will take them from an initial pure concept of packaging towards sustainability and convenience driven innovative metal packaging solutions,” says Woep Möller, CEO of Ardagh’s Metal Division, Food & Speciality Europe.

He adds: “We hope that ‘Why Metal?’ will stimulate much debate and discussion – the sure way we believe to help you achieve even greater innovation.”

A unique feature of the book is interactivity provided through invisible watermarks embedded in the designs throughout the book. With the use of a bespoke Ardagh ‘Why Metal? ‘App from the iOS app store, readers are linked to 3D modelling and informative film material such as production processes and recycling.

Click here for a preview of ‘Why Metal?’

Click here to order a copy of ‘Why Metal?’

Ardagh wins at Glass Focus Awards 2018

Ardagh Group enjoys double win at the 2018 Glass Focus Awards

Ardagh Group has been awarded the Health and Safety and Sustainable Practice awards at the British Glass annual Glass Focus awards, held at the Millennium Gallery in Sheffield, November 22....

5 Dec 2018

Ardagh’s can shows Cassegrain quality

Ardagh’s can shows off the quality of Cassegrain

To present the highest quality asparagus and artichoke in a variety of delicious dressings, Bonduelle has turned to Ardagh Group to produce an eye-catching rectangular aluminium can for its ...

27 Nov 2018

Citi 2018 Basic Materials Conference

Ardagh Group to present at the Citi 2018 Basic Materials Conference

Ardagh Group S.A. will participate in the Citi 2018 Basic Materials Conference in New York, on Wednesday, November 28. To listen to the presentation via live webcast (2.45 p.m. ET). A replay...

23 Nov 2018

Delivering the quality of Coren

Delivering the quality of Coren in a convenient new aluminium can

Improved consumer convenience is the main benefit of a new 235ml triangular shaped aluminium can for Spain’s leading cured ham brand, Coren....

22 Nov 2018