Ardagh Group
Menu

Ardagh’s new design book ‘Why metal?’ provides all the answers

Ardagh Group has published a second metal packaging design book entitled ‘Why Metal?’. This volume, with many advanced reader-friendly features, contains important insights, interviews and a host of eye-catching examples that showcase the scope of metal packaging to shape, decorate and add convenience to brands from around the world.

The book inspires, and sometimes challenges, designers and marketing professionals on the limitless possibilities and beauty of metal packaging, with stunning images, thought provoking articles and interviews. Included are interviews with Gerben-Jan Gerbrandy, member of European Parliament, Roland ten Klooster, Professor Packaging Design and Nienke Smit, Director Retail & Shopper at TNS NIPO.

“Our aim as a leading global producer of consumer packaging is to take readers on a design voyage - a journey that will take them from an initial pure concept of packaging towards sustainability and convenience driven innovative metal packaging solutions,” says Woep Möller, CEO of Ardagh’s Metal Division, Food & Speciality Europe.

He adds: “We hope that ‘Why Metal?’ will stimulate much debate and discussion – the sure way we believe to help you achieve even greater innovation.”

A unique feature of the book is interactivity provided through invisible watermarks embedded in the designs throughout the book. With the use of a bespoke Ardagh ‘Why Metal? ‘App from the iOS app store, readers are linked to 3D modelling and informative film material such as production processes and recycling.

Click here for a preview of ‘Why Metal?’

Click here to order a copy of ‘Why Metal?’

ENERGY STAR® plant certifications

Ardagh Group awarded ENERGY STAR® plant certifications

Ardagh Group, Glass – North America, a division of Ardagh Group, was awarded three ENERGY STAR® plant certifications for superior energy performance from the U.S. Environmental Protection...

23 Apr 2019

Ardagh Brazil to invest in expansion

Ardagh Brazil to invest in expansion

Ardagh Group recently announced the planned expansion of production at its Jacareí and Manaus can and end facilities, respectively....

17 Apr 2019

Ardagh launch interactive 3D glass tool

Ardagh Group launches interactive 3D glass packaging experience

In a time when technological advances have made it possible for packaging itself to communicate with consumers, Ardagh Group is using the latest 3D CAD system to let customers interact with ...

10 Apr 2019

Ardagh launch new Jameson Whiskey bottle

Ardagh Group launches new Jameson Irish Whiskey bottle

50 years after the iconic Jameson Irish Whiskey bottle was launched, Ardagh Group has developed its latest evolution of the 75cl bottle, featuring a tapered body with a generously curved sho...

8 Apr 2019