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Ardagh Produces Nivea’s New Deodorant Look

Nivea, one of the world’s most popular deodorants, has a new look for its female range in a taller sleek shaped aluminium aerosol can designed by Beiersdorf and manufactured by Ardagh Group.

The 3-year re-packaging process, one of the most important marketing projects in the brand’s history, has been carefully managed at all stages to meet advanced technical requirements and customer specifications.

Design innovation was complemented by the two state of the art multiple stage necking systems at Ardagh’s specialist aerosol plant in Veenendaal, the Netherlands, to produce the uniquely shaped long sleek can in the most efficient and precise way.

The design was extensively market tested for consumer reaction and comment. The favourable response, together with an improved shelf stand-out – the can is 9mm taller than its predecessor – contributed to its recent successful launch in Europe.

Bernhard Meier, Commercial Director at Ardagh’s metal division explained: “With our long-standing customer, Beiersdorf, we investigated various technologies at the cutting edge of aerosol can production. As a result, we believe we have set new standards for high quality metal packaging for today’s consumer.”

Klaus-Peter Stange, Global Packaging Research & Development at Beiersdorf added, “Finding an optimum production solution for this sleek new design was crucial and we are very pleased with the outcome of what has been a very complex but rewarding project. Ardagh’s commitment to excellence throughout this project was much appreciated.”

Pricing of €790 million Senior Secured Notes

Pricing of €790 million Senior Secured Notes

Luxembourg (June 5, 2020) Ardagh Group (“Ardagh”) has today priced an issue of €790 million 2.125% Senior Secured Notes due 2026 (the “Notes”) at 96.5, representing a yield of 2.74...

5 Jun 2020

Launch of €350 million Senior Secured Notes

Launch of €350 million Senior Secured Notes

Luxembourg (June 5, 2020) Ardagh Group (“Ardagh”) has today launched an offering of €350 million 2.125% Senior Secured Notes due 2026 (the “Notes”). The Notes are non-fungible mirr...

5 Jun 2020

Ardagh bottles used for hand sanitizer

Ardagh bottles used for hand sanitizer (GNA)

Ardagh Group, Glass – North America, a business unit of Ardagh Group has partnered with Heritage Distilling Co. to produce and supply glass bottles for hand sanitiser during the coronaviru...

4 Jun 2020

Health drinks launch in Ardagh cans

The Naked Collective strips drinks to the clean essentials

A new range of premium health drinks from UK beverage company The Naked Collective, based on a ‘clean and simple’ philosophy, are to be launched in infinitely recyclable 33cl Sleek alumi...

1 Jun 2020

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