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Ardagh Produces Nivea’s New Deodorant Look

Nivea, one of the world’s most popular deodorants, has a new look for its female range in a taller sleek shaped aluminium aerosol can designed by Beiersdorf and manufactured by Ardagh Group.

The 3-year re-packaging process, one of the most important marketing projects in the brand’s history, has been carefully managed at all stages to meet advanced technical requirements and customer specifications.

Design innovation was complemented by the two state of the art multiple stage necking systems at Ardagh’s specialist aerosol plant in Veenendaal, the Netherlands, to produce the uniquely shaped long sleek can in the most efficient and precise way.

The design was extensively market tested for consumer reaction and comment. The favourable response, together with an improved shelf stand-out – the can is 9mm taller than its predecessor – contributed to its recent successful launch in Europe.

Bernhard Meier, Commercial Director at Ardagh’s metal division explained: “With our long-standing customer, Beiersdorf, we investigated various technologies at the cutting edge of aerosol can production. As a result, we believe we have set new standards for high quality metal packaging for today’s consumer.”

Klaus-Peter Stange, Global Packaging Research & Development at Beiersdorf added, “Finding an optimum production solution for this sleek new design was crucial and we are very pleased with the outcome of what has been a very complex but rewarding project. Ardagh’s commitment to excellence throughout this project was much appreciated.”

Mountain Culture Kombucha glass bottles

Mountain Culture Kombucha glass bottles

Ardagh Group, Glass – North America partnered with Mountain Culture Kombucha to introduce a new 12oz glass bottle design for its kombucha, which features a convenient, twist-off cap. In th...

6 Aug 2019

Debt financing totalling $1.8 billion

Pricing of $1.8 billion Equivalent ($/EUR) Debt Financing

Ardagh Group announces that it has priced the following transactions, totalling approximately $1.8 billion equivalent ($/EUR): EUR440 million of Senior Secured Notes due 2026, at a coupon of...

30 Jul 2019

Notice of conditional redemption

Notice of conditional redemption

Ardagh Packaging Finance plc and Ardagh Holdings USA Inc. (the “Issuers”) give notice to the holders of the 7.250% Senior Notes due 2024 issued on May 16, 2016 (the “Notes”) of condi...

29 Jul 2019

$1.8 billion ($/EUR) financing

Launch of $1.8 billion ($/EUR) Equivalent Financing

Luxembourg (July 29, 2019) Ardagh Group has today launched a bond offering for a total financing of approximately $1.8 billion ($/EUR) equivalent, through the issue of (i) $600 million Senio...

29 Jul 2019