Ardagh Group
Menu

Ardagh Group launches interactive 3D glass packaging experience

In a time when technological advances have made it possible for packaging itself to communicate with consumers, Ardagh Group is using the latest 3D CAD system to let customers interact with its packaging products. Ardagh is about to launch its latest online product catalogue with a lifelike 360° 3D feature allowing us to drag, flip, turn and even look inside each glass container.

Barbara Macialczyk, Marketing Manager at Ardagh Group says: “There’s an expectation that digital technology will enhance the decision-making experience. Customers can play with the new 3D tool to get a feel for the shape and size of each bottle and jar before they think about decoration options. We want to help them visualise their product as it might look on the shelf.”

Ardagh Group Product Design Engineer, Chris Barker, commented: “We work in 3D every day, so it feels right to let our customers experience the same degree of interactivity – even down to the way the light bounces off the glass.”

Around 600 glass bottle and jar designs have been re-modelled in the new, interactive format, which goes live on 17 April.

For more information, click here.

Ardagh hydrogen investment with Absolut

Ardagh Group and Absolut Vodka co-invest in hydrogen-fired glass furnace in a global industry first

Ardagh Group S.A. and Absolut Vodka’s latest collaboration will enable the global spirits brand to become the first to move to a partly hydrogen energy-fired glass furnace for large-scale ...

3 Nov 2022

Ardagh in Africa invest in third furnace

Ardagh Glass Packaging – Africa additional capacity investment in Gauteng, South Africa

Ardagh Glass Packaging – Africa (AGP – Africa) today announced a further extension of its Nigel production facility in Gauteng, South Africa. This investment in a third furnace (N3) foll...

1 Nov 2022

Investment in STEM education in Germany

Ardagh Group announces a major 10-year investment in STEM education in Germany impacting 200,000+ students

Ardagh Group S.A. today announced a major multi-year grant to Wissensfabrik to deliver science, technology, engineering and mathematics (STEM) education to students in primary and secondary ...

11 Oct 2022

Ardagh's new solar energy in Netherlands

Ardagh Group's new solar energy across the Netherlands

Ardagh Group S.A., (inclusive of Ardagh Metal Packaging and Ardagh Glass Packaging) and its renewable energy partners Eneco and Zoncoalitie are delighted to announce the start of constructio...

6 Oct 2022