Ardagh Group
Menu

Ardagh Group Introduces 500ml Celebration Beer Bottle for Craft Brewers

Indianapolis (October 3, 2018)Ardagh Group, Glass – North America, a division of Ardagh Group (NYSE: ARD) and a leading manufacturer of glass containers for the food and beverage industries in the United States, today announced the debut of its 500ml Celebration beer bottle.

The American-made 500ml Celebration bottle has the versatility of using either a crown/pry-off or a cork closure and is made of high-quality, amber glass that is 100 percent and endlessly recyclable. The classy, sleek bottle is available for purchase on Ardagh Group’s BOBTM for beer site (Beer.BuyOurBottles.com), or by contacting Ardagh Group directly.

The new, increasingly popular 500ml format provides a single serving size to beer consumers at a lower price point.

Alex Robertson, Chief Commercial Officer for Ardagh Group’s North American Glass division, says that the rising popularity of sour beers and barrel-aged beers are driving the demand for the 500ml Celebration bottle. “Breweries are packaging limited-edition, single serving craft beer styles in 500ml bottles because they deliver great shelf appeal and brand differentiation in a premium, sustainable package.”

For brewers, of equal importance to the premium package is the glass bottle’s sustainability. Since glass bottles are made of all-natural ingredients, and are 100 percent recyclable and can be recycled endlessly without loss in quality or purity, choosing glass packaging supports a brand’s sustainability message.

“Glass bottles not only express to consumers that they are purchasing a premium product, its inherent sustainability – from its raw materials to its recyclability – is yet another reason why glass bottles are the preferred choice for craft brewers wanting to build their brand and stay true to their sustainability promise,” said Robertson.

The BOB site portfolio now includes 12 unique beer bottles, all manufactured in the U.S.

Ardagh Group is dedicated to the craft beer market with capabilities and resources to grow with craft brewers every stage of the way. For brewers interested in purchasing bottles by the pallet, the BOB platform offers convenient online ordering, and payment via credit card or PayPal. For bottles by the truckload, brewers can contact Ardagh Group directly at 636.299.5495 or marketing.glass.na@ardaghgroup.com.

For more than 125 years, Ardagh Group has been producing innovative glass bottles in the U.S., and is one of the leading glass suppliers to the U.S. beer market.

For more information about Ardagh Group’s glass packaging, go to www.ardaghgroup.com/glass.


Metal Food & Specialty to form Trivium Packaging

Food & Specialty Metal Packaging to Combine with Exal to form Trivium Packaging (“Trivium”)

Luxembourg (July 15, 2019) – Ardagh Group (“Ardagh”) announces today that it has entered into an agreement to combine its Food & Specialty Metal Packaging business (“Food & S...

15 Jul 2019

Oliver Winery supplied by Ardagh

Oliver Winery Announces Agreement with Ardagh Group

Ardagh Group, Glass – North America, a division of Ardagh Group and the largest domestic manufacturer of glass bottles for the U.S. wine market, announced a long-term supply agreement with...

11 Jul 2019

Fizzy coffee in a can

Fizzy coffee in a can

With the help of Ardagh Group’s sustainable beverage cans, Cafeahaus AG has launched Goldbrew, the ready-to-drink (RTD), cold-brewed coffee range in cans in the German market. Their flavou...

8 Jul 2019

New 187ml wine can is Europe first

Tailor-made 187ml wine can is Europe first

In a Europe first for beverage packaging, Ardagh Group is introducing a new slimline 187ml can specifically designed to present and protect wine and wine-based drinks. With its special desig...

1 Jul 2019