Ardagh Group

Ardagh Glass Packaging and Belvoir Farm collaborate on glass bottle for launch of new drinks range

Ardagh Glass Packaging – Europe (AGP - Europe) has collaborated with B&B Studio and Belvoir Farm to create a new glass bottle design for Belvoir Farm’s new range of sophisticated, non-alcoholic Botanical Sodas.

The new design is a fully recyclable 500ml flint glass bottle that contains 45% recycled glass and has a reduced weight of just 380g. Its tall, slender profile features a short neck that curves into the tall, slender bottle profile, creating a retro shape with shelf stand-out.

The design team at AGP - Europe used their digital in-house embossing technique to create the bottle’s design details, which maintains the integrity of the glass, protecting the carbonated drink inside. The ‘Belvoir Farm’ branding is embossed around the shoulder and a recessed band around the base of the bottle contains the embossed text ‘CRAFTED WITH BOTANICALS’.

The large, beautifully art-worked labels add to the appeal to consumers, who are now enjoying these low-sugar, full taste drinks in increasing numbers.

The fully recyclable glass bottles are in keeping with Belvoir Farm’s sustainability commitments and are filled in the company’s solar-powered bottling hall which generates up to one-third of their electricity requirements.

The Belvoir Farm Botanical Sodas bottle is a finalist in two packaging industry awards.

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