Ardagh Group
Menu

Absolut Vodka bottle design refresh pays homage to Swedish heritage

In the iconic bottle’s first major design refresh since its creation in 1979, Ardagh Glass Packaging – Europe worked closely with Absolut and design agencies, Brand Union and Destrito, to develop an upgraded design that nods to the progressive vodka’s Swedish craftmanship and heritage.

Among changes to the medallion, the quality seal and a new illustration of the original distillery, the words ‘Country of Sweden’ are now embossed within the glass, which links back to the long-standing tradition and knowledge of vodka making in the country.

Maria Persson, NPD Project Manager, Ardagh Glass Packaging - Europe, explained that the introduction of the embossed text presented the biggest design challenge in terms of the glass bottle production:

“The embossed wording ‘Country of Sweden’ stands proud from the surface of the bottle, so we had to consider how to design it in a way that would protect it from contact with other bottles on the production line.

“After several different designs, the agreed way forward was to create a ‘dip’ around the embossed wording, which allows it to sit flush with the side of the bottle, thus preventing it from being a contact point and ensuring a smooth production run.”

The updated bottle retains its iconic shape, inspired by an 18th-century apothecary bottle, but now enjoys a modernised design.

Elin Furelid, Global Head of Product Portfolio & Design, Absolut adds: “We were keen to capture our rich, quality story and make that clearer on the bottle, signposting to what makes our vodka unique. We have of course kept the most important design elements that makes Absolut, Absolut.”

Ardagh's Nigel 3rd furnace start-up

Furnace heat-up is major milestone for Ardagh Glass Packaging-Africa’s Nigel expansion project despite tough economic conditions

Ardagh Glass Packaging-Africa (AGP-Africa) announced the heat-up of the N3 furnace at its Nigel production facility in Gauteng, South Africa this week. The delivery of another R1.5 billion m...

29 Nov 2023

Ardagh Glass Packaging wins Kaizen Award

Ardagh Glass Packaging-Poland clinches first place in Global Kaizen Award

The prestigious Global KAIZEN Award competition has declared Ardagh Glass Packaging (AGP)-Poland as the overall winner in the 2023 international edition of the Award. The announcement was ma...

28 Nov 2023

Ardagh's new Boston Round bottles

Ardagh Glass Packaging launches new Boston Round beverage bottles on its BuyOurBottles website

Ardagh Glass Packaging-North America (AGP-North America), an operating business of Ardagh Group, introduced two new Boston Round bottles to its growing portfolio of American-made bottles. Th...

16 Nov 2023

Ardagh launches NextGen at opening event

Ardagh Glass Packaging welcomes glass industry partners to NextGen Furnace launch event

From 7-9 November, Ardagh Glass Packaging (AGP) welcomed customers, suppliers, policy makers, industry partners and media to an official opening of its new NextGen furnace in Obernkirchen, G...

10 Nov 2023