Students Share in WorldStar Recognition for Ardagh’s Unique Fondü Package
An All-In-One Fondü bowl produced by Ardagh for Emmi, caught the eye of the judges to win a prestigious WorldStar Award, which recognises the best of the best in 2016 world packaging.
The judging panel, who met in Vienna to consider the 292 eligible packaging projects from 35 countries, were particularly impressed by the collaborative way this highly original package was developed. Ardagh’s dedicated R&D Centre worked closely with students on the packaging design course at the University of Twente in The Netherlands, and leading international marketing innovation consultancy, The Foodatelier.
“We are very proud of this WorldStar Award as recognition of a commercially successful development that started as a brief for students to create a futuristic ready to (h)eat premium metal packaging concept,” says Woep Möller, CEO of Ardagh’s Metal Food & Speciality Division in Europe.
He adds: “Above all else it shows how important top quality packaging courses are to our industry, and the value that we as manufacturers, designers and marketing innovators can give when we involve universities in real projects.”
The microwaveable shaped bowl is proving very popular in Europe and North America having gained a number of design and packaging awards for its convenience, design flair and functionality.
More information on http://www.ardaghgroup.com/news-centre/all-in-one-fondu-proves-the-value-of-collaboration-in-the-design-and-production-chain
07 February 2017