The new Absolut Limited Edition bottle - Bold, Innovative and Interesting

The new limited edition Absolut vodka - Absolut Glimmer - features a highly innovative glass bottle, produced and decorated in-line at Ardagh's Limmared plant in Sweden.

Ardagh worked closely with Pernod Ricard to create a completely new appearance and texture for the iconic brand's bottle. Reiner Brand, Sales and Marketing Director at Ardagh comments, "we are proud to have supported the team at Absolut in bringing this challenging and innovative product to life".

Previous limited editions, produced and decorated by Ardagh, have applied a variety of labelling and surface printing techniques onto the distinctive Absolut bottle.....

"For the first time we have challenged the Absolut bottle design to create something truly different. Limited Edition provides the trade with an engaging consumer proposition by representing something genuinely bold, innovative and interesting in-store."

Mark Hamilton, Pernod Ricard UK's head of marketing for vodka

31 January, 2011
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