Australian packaging first for Strongbow cider

Carlton United Breweries (CUB) has teamed up with Ardagh Group and Amcor to deliver an Australian first for a cider product, a stylish aluminium bottle for leading cider brand Strongbow.

The 335ml premium aluminium bottle, manufactured by Ardagh Group to provide the perfect outdoor drinking experience for the popular Strongbow Original and Strongbow Pear cider varieties at selected events through the summer season.

Manufactured at Ardagh Group’s facility in Taree, New South Wales, with a crown seal closure, the aluminium bottle has many advantages including being unbreakable, quick cooling and 100 per cent recyclable.

Clive Coleman, Strongbow’s Group Marketing Manager, commented: “This packaging innovation for Strongbow is perfect for summer drinking occasions such as music festivals and outdoor events, where glass is not an option. We’re really happy with the aluminium packaging and believe it fits well within our portfolio.”

“It has been an exciting project, which brings the true essence of style and premiumisation to a quality and well-established brand,” says John Bigley, Managing Director, Metal, Ardagh Group, Australasia.

He adds: “The availability of 360 degree full-colour graphics and special inks offers a major opportunity for brands such as Strongbow to develop a unique shelf identity.

10 February, 2012
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